Having a great product, service, or proposal is not enough.
Do you have a deep understanding of each government’s objectives, strategy, and motivators? Bridges does.
Are you talking to the right influencers and decision-makers? The “right people” depends on the province, the organization, and the solution — and it is not always who you’d assume. Bridges can help facilitate alignment with the right people.
Do you have the right communications strategy, and a resonant messaging mix – including economic and political considerations? Bridges can design and lead your most effective outreach approach, covering the right range of decision-maker considerations.
Are your outreach strategy and efforts aligned with governments’ key timelines in order to maximize results? Government agencies work on multiple timelines — Bridges builds client plans that leverage these timelines, in order to accelerate consideration by decision-makers.
Achieving Your Goals
System-wide impact
The pace of change in government is often slow and in small measures. Bridges’ preferred approach is to push for system changes, not just a ‘facility by facility’ approach frequently used by solution providers. Effectively identifying and communicating broader benefit possibilities to decision makers is key.
Multi-province presence
Bridges advocates concurrent outreach to multiple provinces, where & when applicable in order to accelerate broader adoption of impactful solutions. Bridges has the multi-jurisdictional experience, expertise and relationships to help make this happen.
Broadened benefits
Many solutions can often have a much broader impact than initially seems obvious. (For example - healthcare technology solutions can also accelerate economic, social, and educational progress for a wide range of beneficiaries.) Bridges is expert at identifying and leveraging these benefits to strengthen decision support and accelerate adoption.